摘要:纵观历史,传播媒体都是在分析与综合的辩证过程中不断向前发展的。随着传媒“通用技术"的出现,特别是数字技术和人工智能技术的飞速发展,融媒体正在成为媒体发展的主流。本文在传媒结构与传媒产业融合系统分析与数学描述的基础上.提出了“传媒通用技术"的概念,揭示了融媒体的技术本质,构建了相应的数学模型,提出了融媒体研究的未来五大热点:融媒体形成机制的系统研究、融媒体功能的系统本质研究、媒体与数字环境关系研究、融媒体与人工智能结合研究、融媒体与元宇宙关系研究。

Abstraet: Throughout history, communication media have continuously developed in the dialecticalprocess of analysis and synthesis. With the emergence of "general technology" in media, especially therapid development of digital technology and artificial intelligence technology, integrated media is becomingthe mainstream of media development. Based on the system analysis and mathematical description of theintegration of media structure and media industry, in this article the concept of "media general technologywas proposed, the technical nature of integrated media was revealed, a corresponding mathematical modelwas constructed, and five major future trends in integrated media research were proposed: systematicresearch on the formation mechanism of integrated media, research on the systematic nature of integratedmedia funetions, research on the relationship between integrated media and the digital environmentresearch on the combination of integrated media and artificial intelligence, and research on the relationshipbetween integrated media and the metaverse.