“中心化”和“去中心化”发展战略是当前短视频行业头部企业采取的具有代表性的战略。不同战略的优势、具体实施的策略以及长期的成效如何是各界关注的核心。 基于平台生态系统的概念构建了短视频平台生态系统模型，基于价值共创理论分析了各主体价值创造、交换和获取的过程。利用Anylogic平台模拟了“中心化”和“去中心化”战略下短视频平台企业的演变趋势,指出“中心化”战略适合于平台发展初期,“去中心化”战略可帮助企业获得长期竞争优势。最后对短视频平台企业的发展提出了相应的策略建议。

The development strategies of "centralization" and "decentralization" are the representative strategies adopted by the leading enterprises in the short video industry。 The advantages, specific implementation measures and long-term results of different strategies are the core concerns of all enterprises。 In basis of the concept of platform ecosystem, the short video platform ecosystem model was constructed. Based on the theory of value co-creation, the paper analyzed the process of value creation, exchange and acquisition of each subject. Anylogic platform was used to simulate the evolution trend of short video platform enterprises under the strategy of "centralization" and "decentralization". It is pointed out that "centralization" strategy is suitable for the initial stage of platform development, and "decentralization" strategy can help enterprises gain long-term competitive advantages. Finally some suggestions are pointed out for the development of short video platform enterprises.