网络议程设置理论与方法:计算传播学视角
Theory and Method of Network Agenda Setting: The Perspective of Computational Communication Research
投稿时间: 2021/2/20 0:00:00
DOI:
中文关键词: 网络议程设置;社会网络分析;计算传播学
英文关键词: network agenda setting; social network analysis; computational communication research
基金项目:
姓名 单位
张伦 北京师范大学艺术与传媒学院
邓依林 北京师范大学艺术与传媒学院
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中文摘要:

本研究主要从议程设置理论的概念溯源、理论框架、研究方法、案例分析四个方面进行综述,并着重介绍了基于社会网络分析法的网络议程设置效果测量方法。本研究发现,网络议程设置研究将社会网络分析法应用于议程设置研究,是一次对传统议程设置理论的拓展,为更深层的探究媒体传播效果提供了方法和可能。此外,网络议程设置理论研究作为计算传播学视阈下的一次理论拓展,说明了计算传播学研究范式对传播效果研究具有积极的推进意义。

英文摘要:

This research mainly summarizes the four aspects of agenda setting theory: conceptual traceability, theoretical framework, research methods, and case analysis, and focuses on the measurement methods of network agenda setting effect based on social network analysis. This study found that the application of social network analysis to the study of agenda setting in the network agenda setting research is an extension of the traditional agenda setting theory, which provides methods and possibilities for deeper exploration of media communication effects. In addition, the theoretical research on network agenda setting is a theoretical expansion under the visual threshold of computational communication, which shows that the research paradigm of computational communication has a positive significance for the study of communication effects.

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